Five Reasons A Full-Service Marketing Agency Benefits Your Business A truly comprehensive marketing strategy consists of many different components. From establishing measurable objectives and key messages to audience profiles and campaign tactics, marketing strategies...
B2B SEO & The Buyer’s Journey Search engine optimization (SEO) is not just a race to the top of search engine results pages, even though many brands view it as such. In fact, this is one of the most common misconceptions about SEO—that the only goal is to...
Digital Marketing is the process of marketing products and services through digital mediums. These mediums include websites, search engines, email, text messages, and many other digitally-based platforms. For this article, I want to share what we at DVS believe to be...
Here’s What You Should Know Before Hiring a Digital Advertising Agency 2019 was a big year for digital advertising. It was the first year businesses in the U.S. spent more on digital ads than they spent on traditional advertising like TV, print, and radio. Digital ad...
May I Speak to a Human Now, Please? (A Social Media Engagement Story) If a year (and counting) of social distancing has shown us anything, it’s that people crave connection with other people. Staying home and remaining physically distanced drove many people online to...
Script-to-Screen & Everything In-Between Video content is (still) king. Not only are more and more people watching videos online, but many (72%) would prefer to watch a video about a product or service rather than read about it. YouTube is used by 81% of U.S....
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