who we are
DVS is a full-service marketing agency in Grand Rapids focusing on Strategy + Innovation.
Our Passionate Perspective & History
Looking for a Marketing Agency in Grand Rapids? DVS Is Ready to Help
The strength of DVS, and what makes us unique, is our passionate perspective and people. We believe that Strategy + Innovation delivered by people with a passion is what makes a successful agency, not just a cool location or the latest equipment. Although we have those too!
DVS started out in 640 square feet of space in Wyoming, Michigan in 1993. Since then, we’ve grown in size, staff, and capabilities. Our successful evolution is the direct result of our ability to listen. Each stage of that evolution was the result of a client saying, “can you do this” or “we have this problem, can you help?” Our answer has always been yes, together we can do that.
Today, our team calls a historic factory building in Grand Rapids, Michigan, home. Our Grand Rapids marketing agency is a team of passionate professionals ready to help you achieve your goals. Our focus is on Strategy + Innovation; our specialization in small- and medium-sized businesses.
To improve people’s lives through better communication and have fun while doing it.
To help organizations achieve their goals through better communication.
We create compelling experiences tailored to connect you to your audience.
Start by Listening
In order to truly understand each client's unique needs, we start by actively listening. In order to do that we set aside what we think is needed and actually listen to you!
Have a Servant Attitude
We exist to improve other people's lives, and we accomplish our goals by first helping others accomplish theirs.
Go Above & Beyond
We don't leave well enough alone. We continually learn, share, innovate, and deliver above & beyond the norm.
Act with Integrity
We are accountable and do what's right, even when it costs us. Reputation outweighs profit every time.
We embrace the ever-changing nature of our chosen business and are agile in our work. No two clients or projects are identical, so our approach, while structured, is ever adaptable.
Nothing happens without someone stepping up and doing it. We are the doers who make things happen.
Meet the Team
Paul’s an innovator with a cheery disposition, a mind for marketing, and is always up on the latest tech. Need a solution for delivering your message, updated daily, across 48 states, without the internet? Ask Paul. He’s also been DVS’s fearless leader for over 30 years!
Paul E. La Vigne
President & Chief Strategist
Coe is passionate about expressive illustration, modern design, and helping companies tell their brand story. Outside of work he can be found making loud music, enjoying good bourbon, and playing with his daughter Daphne, though not all at the same time.
Sarah enjoys creating structure and keeping everyone on schedule. She believes that binge watching Netflix should count as a hobby, and that everyone could benefit from keeping a bullet journal.
With a background in strategic planning, Lyndsie thrives on solving problems, creating goal-driven campaigns, and telling clients’ stories. She is passionate about purposeful communication, and also about finding the perfect chocolate chip cookie. Recipes and recommendations are welcome.
If you ever need a bodyguard, give Bob a call. In his spare time, Bob teaches 4 different types of martial arts, attends hacker conventions (for our safety of course), and drives the smoothest car you’ve ever seen.
Digital Marketing Specialist
Alex is our resident social butterfly and green thumb. With an affinity for big ideas, small details, and intentional communication, her goal is to help every person, brand, and garden thrive. When she’s not tending her plant jungle or exploring downtown Grand Rapids, you’ll probably find her on her front porch with a cup of coffee.
Mary is a writer with an appetite for learning new things and helping brands connect with the right people. When she’s not doing keyword research or discussing SEO best practices, you can find Mary enjoying the capricious Michigan weather with her faithful German Shepherd, Dakota.
An award-winning writer with a penchant for puns, Amy is passionate about sparkling prose and compelling brand stories. When she’s not writing and editing, you can find Amy researching her 130-year-old house, knitting socks, or admiring her cat.
If Phil were a character in Dungeons and Dragons, there’s no doubt he’d be a wizard. Not only is this guy casting spells that make our videos magical, he even has his own secluded cave/office.
Senior Video Editor / Colorist
Corey is our photo / video / audio / digital imaging guru and his ability to blend creative & tech is legendary. When he frames a shot, the camera gets chills. Naturally, Corey’s also the most easy-going person in the office.
DP & Senior DIT
Jane has been our book-balancing backbone for over two decades. When she’s not keeping the lights on at DVS or making sure we all have what we need, you’ll find Jane outside hiking or camping.
Chief Administrative Officer
Don is DVS’s resident dollars, db, and code maestro. He can be pretty intimidating but we know that, underneath that cool exterior, Don’s a chill fellow who loves chocolate cake and a good puzzle.
CFO & Database Wizard
A few of our Partnerships & Certifications
Our staff, and we as an agency, have more certifications than prudent to list here. So here are a few of the key ones.
Google Ads Display
Google Ads Search
Google Ads Shopping
Google Ads Video
HubSpot Content Marketing
HubSpot Digital Marketing
HubSpot Email Marketing
HubSpot Marketing Software
HubSpot Social Media Marketing
Our Grand Rapids Marketing Agency Space
As a Grand Rapids marketing and advertising agency, we understand the importance of aesthetics and providing an environment of creativity! Which is why when it comes to our space we go to great extents to make it our own. Overlooking the southend of downtown Grand Rapids, our headquarters is located in a 100+ year old former Steelcase factory. In this building we are surrounded by traditional West Michigan architecture, yet have all the modern technology and innovation at our fingertips.
401 Hall St. SW Ste. 489
Grand Rapids, MI 49503