Up-to-date news and opinions on marketing, advertising, technology, and digital trends from the best at DVS.
Your EOS marketing strategy should be practical and actionable. Here’s how to define audiences, create three uniques, and articulate your proven process.
A key difference between B2B and B2C marketing is the relationship you’re building. Here are five key differences between the two.
Take this quiz to understand how well your website serves your business and if you should invest in a refresh or build a new one.
You don’t need to ask dozens of questions to see if an agency will be a good fit for your project. About five will do the trick.
The West Michigan Area hosts a plethora of trade shows for almost every industry. It is the ideal location for B2B trade shows.
A marketing strategy is the roadmap of your marketing efforts. A few key items can make your strategy great. Start by asking yourself these four questions.
The value in a human writer is that we can do what a chatbot can’t: get to know you, your industry, and your offerings inside and out. In this blog, we break it all down.
What's on the horizon for video? From fantastical backgrounds to repurposing footage, let's take a closer look at video trends for 2023.
2023 marketing trends are all over the internet—but how do you know which ones will actually impact your small or medium-sized business? Here’s what we think you should watch.
Regular website maintenance helps prevent bugs, crashes, and other unforeseen issues. Here are our recommendations for website maintenance best practices.
Let’s explore how AI and automation intersect with pay-per-click (PPC) advertising by looking at responsive ads, smart bidding, and auto-applied recommendations.
For EOS companies, your marketing strategy should support your goals. Here are three practical questions to help ensure your V/TO is reflected in your marketing efforts.
Why is everyone still talking about the Google YMYL updates? Learn why it matters and how you can weather the storm of future algorithm changes.
HubSpot is a powerful CRM and business automation platform that can help you reach your business goals.
Learn how to optimize your Google Business Profile to show up for local searches and reach more customers.
With the rise in video marketing have come new tools and shortcuts like instant video creators. What are the benefits and limitations of these quick solutions?
AI already runs the web. Are we about to be overrun with AI-generated content? Here are two reasons that probably won’t happen.
Marketing automation is robust software and technology that helps your sales team to build relationships with customers and increase sales.