Up-to-date news and opinions on marketing, advertising, technology, and digital trends from the best at DVS.
Scripting might seem complicated, but this multi-step process is the glue that holds the rest of the video production together.
Get to know the new owner of DVS and where we will go in 2024.
Your marketing reports hold the key to improving your marketing efforts. Here’s how to align metrics with business goals and evaluate campaign performance.
Most recordable disc media has a relatively short shelf life. Let's explore how long your CDs and DVDs will last and how to protect your data.
After three decades and several transformations, DVS is still connecting clients to their audiences and improving people’s lives.
Have a library of old audio and visual assets collecting dust? It's time to digitize your A/V library and preserve your legacy media.
Your marketing strategy should be practical and actionable. Here’s how to define audiences, create uniques, and articulate your process.
A key difference between B2B and B2C marketing is the relationship you’re building. Here are five key differences between the two.
Take this quiz to understand how well your website serves your business and if you should invest in a refresh or build a new one.
You don’t need to ask dozens of questions to see if an agency will be a good fit for your project. About five will do the trick.
The West Michigan Area hosts a plethora of trade shows for almost every industry. It is the ideal location for B2B trade shows.
A marketing strategy is the roadmap of your marketing efforts. A few key items can make your strategy great. Start by asking yourself these four questions.
The value in a human writer is that we can do what a chatbot can’t: get to know you, your industry, and your offerings inside and out. In this blog, we break it all down.
What's on the horizon for video? From fantastical backgrounds to repurposing footage, let's take a closer look at video trends for 2023.
2023 marketing trends are all over the internet—but how do you know which ones will actually impact your small or medium-sized business? Here’s what we think you should watch.
Regular website maintenance helps prevent bugs, crashes, and other unforeseen issues. Here are our recommendations for website maintenance best practices.
Let’s explore how AI and automation intersect with pay-per-click (PPC) advertising by looking at responsive ads, smart bidding, and auto-applied recommendations.
For EOS companies, your marketing strategy should support your goals. Here are three practical questions to help ensure your marketing efforts support your V/TO.