AI & PPC: To Automate or Not to Automate? Artificial intelligence (AI) and automation may still feel like the shiny new thing in digital marketing, but like any other powerful tool, it all comes down to how you use it.When used thoughtfully, these advanced tool...
What Is HubSpot? A Simple Overview When it comes to marketing your business, it’s important to know what tools are available and how they can help you reach your goals. For ease of use and optimized personalization, we recommend incorporating a business automation...
Is AI Coming for the Content Writers Next? For better or worse, artificial intelligence (AI) already runs our search engines, controls what we see on our social media feeds, makes Netflix recommendations, and chats with us while we’re waiting for the next available...
Benefits of Dynamic Email Content Dynamic email content is the personalization of specific elements in an email (like the copy, images, hyperlinks, etc.) based on the user’s information or behavior. Ultimately, the email’s content is made more valuable for the...
The Right Way to Share Access to Your Google Ads Account Yes, there’s a right way and a wrong way to share access to your Google Ads account. Instead of giving access to an individual user, we recommend linking your account to your agency’s Google Ads Manager account....
Virtual Tours: More Ways to Stay Connected With Your Audience Just because 2020 is behind us, doesn’t mean the marketing world is “back to normal”. Many in-person events and face-to-face interactions are still postponed or canceled. Understandably, people are cautious...
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