The major difference between B2B and B2C marketing is the audience’s role and what they need from the business relationship. In B2B marketing, we communicate with people in their professional role instead of their personal consumer role. Most B2C marketing messages...
The Case for Human Blog Content Writing Services in the Age of AI If you’re a small to medium-sized business in a niche industry looking for content writing services, chances are you’ve considered using Artificial Intelligence (AI) to write blogs. And you’re not...
Website maintenance may not sound glamorous, but it’s still one of those things you need to stay on top of if you want your site to keep functioning. If you just did a quick Google search to find out where to start, you might have seen articles about security patches,...
Yes, The YMYL Google Algorithm Update Is Still Important Google has a special classification for websites or web pages that could impact someone’s happiness, health, financial stability, or safety. Referred to as “Your Money or Your Life” pages, they have been the...
Why (and How) to Analyze Website Traffic: A Beginners Guide Analyzing website traffic and user activity is one of the most powerful tactics for maintaining healthy SEO and publishing effective original content. Without a doubt, this should be a part of your overall...
B2B SEO & The Buyer’s Journey Search engine optimization (SEO) is not just a race to the top of search engine results pages, even though many brands view it as such. In fact, this is one of the most common misconceptions about SEO—that the only goal is to...
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