Spread Cheer With These Company Holiday Video Ideas14 min read
The holiday season is approaching quickly, and that provides an opportunity to reach out to friends, neighbors, and family to wish them well. It’s also a great time to share your appreciation to your clients for another year of loyal patronage. Cards and gift baskets have always been popular options, but have you considered crafting a creative Christmas or holiday-themed company video? Here are three ways your company holiday video can connect with your audience and spread some holiday cheer.
1. Address Your Audience
One of the most popular ways to spread some holiday video cheer is to give a simple, heartfelt message to the camera. This can be easily accomplished with today’s high-quality cell phone cameras, or you can hire a video production company like DVS to produce a teleprompted, beautifully edited video with graphics and music. The most important part of this type of video is to keep the message short, friendly, and sincere. If you are not an experienced speaker, a professionally produced, teleprompted video may be the way to go.
2. Tell a Story
We love storytelling, and if you are willing to spend a little more time and energy on your Christmas video, our team can craft a creative short narrative video that shares your company’s ideals and sense of humor with your clients. In addition, coming up with a story outline, writing a script, and acting together in a holiday story or skit can be a great team-building exercise for your staff. Short, humorous stories often work best, but more serious takes can work as well. We’ve produced many live-action Christmas videos for our clients and ourselves, and with our extensive marketing knowledge, we can help you deliver a message that is both on-brand and meaningful to your team and audience!
3. Get Animated
Sometimes your employees may not be comfortable on camera, or the story you want to tell is difficult to achieve in real life. Over the years, we have created many colorful, well-received animated Christmas videos, including e-cards, short subject cartoons, and introductions to live events.
Animated videos often take more time to produce and involve a great deal of planning, so it is important to start preparing for this type of video well in advance of its release. They also tend to be more labor intensive, and therefore more expensive to produce. That said, a well-executed animated video may be more memorable and rewatchable than a similar live action video.
‘Tis the Season to Work with DVS
No matter which of these choices you make, we recommend keeping your message fun, lighthearted, short, and sincere. If you need help coming up with a script or planning for your video, DVS has a full creative department with writers, animators, and video specialists who would love to lend their expertise to your project. ‘Tis the season to call us for all your video needs!