We’ve all seen the post on Facebook or on a website. “Woman buys her puppy a hotdog. You won’t BELIEVE what happens next!” Did you click it? Did you WANT to click it? This is an example of a Clickbait headline: an overly sensationalized headline that is designed to...
As I mentioned a few weeks ago, I’ve been working through quite a few logo design and rebranding projects lately and have been noticing certain themes. I made note of a few important points to note when working with clients or when being a client, observations on our...
Anyone who works in the video production industry long enough has had at least one disastrous video production. It is rare for a single cataclysmic event to derail a project. Commonly, these video productions were slowly strangled by poor leadership, unfocused work,...
It’s July 1, 1941. You’re watching WNBT (now known as WNBC), waiting for the Brooklyn Dodgers and Philadelphia Phillies game to begin. Suddenly, your TV set displays a WNBT test pattern, modified to look like a clock. In the lower right corner sits the logo for...
Recent Comments