PPC Campaign Metrics That Matter (and What To Do If Your Ads Aren’t Working) If your pay-per-click ads aren’t bringing in quality results, it can be difficult to pinpoint the problem. Is it the ad copy? The targeted keywords? The bid strategy? Your budget?...
What Is A Website Audit and Why The Heck Do You Need One? A website audit is a strategic examination of your site’s structure, content, performance, and overall health. It involves reviewing and analyzing the traffic your site gets, user behavior patterns, how your...
The major difference between B2B and B2C marketing is the audience’s role and what they need from the business relationship. In B2B marketing, we communicate with people in their professional role instead of their personal consumer role. Most B2C marketing messages...
What Is HubSpot? A Simple Overview When it comes to marketing your business, it’s important to know what tools are available and how they can help you reach your goals. For ease of use and optimized personalization, we recommend incorporating a business automation...
Marketing Automation: Your 24-Hour Sales Support Team It’s 3:00 am and a potential customer runs a Google search for sleep remedies. Your company shows up on the first page of results and they click through to your site. They scroll the homepage and find a link to...
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