GREAT SEO STARTS WITH YOUR AUDIENCE
SEO’s true purpose isn’t about impressing Google—it’s about helping your audience find the most relevant, useful, and engaging content possible.
Search Engine Optimization (SEO) is a collection of techniques and best practices to help your website appear as a search result for relevant or targeted keywords.
While Google (and other search engines) play a significant role in how we practice SEO, its true purpose is to reach online audiences who are already searching for the solutions your business offers. Effective SEO is the most efficient way to create a continuous inbound relationship with your desired audience, bring in relevant traffic, and generate new leads.
SEO By The Numbers
93% of online experiences begin with a search engine
89% of online purchases start with a search query
65% of Google searchers click on the organic results
SEO has 20x more traffic opportunities than PPC ads
More to Love About SEO
Your audience is using search engines like Google to navigate the internet. Building brand awareness will be impossible if potential customers can’t find you with a simple search.
Ranking well for relevant keywords brings high-quality users to your site who are more likely to be searching for solutions you offer. More people click on organic results than on ads, giving SEO 20x more traffic opportunities on mobile and desktop.
When implemented (and maintained) correctly, SEO will pay dividends over time. Optimized and well-ranking sites will continue bringing in high-quality traffic and generating new leads—even during times of crisis.
SEO is one of the more cost-effective digital marketing channels. A website on the first page of search results consistently attracts organic (free) traffic, and a good SEO investment will return results for years to come.
A one-size-fits-all approach to SEO isn’t going to cut it. As a full-service marketing agency, we work closely with you to make sure any potential tactics align with your goals and connect with your target audiences. We can help you improve your SEO or build it from the ground up.
WHAT TO EXPECT
Our Process, Step by Step
We never start a project without first getting to know you, your business, and your audience. This helps us build an SEO strategy tailored to your specific needs. Here’s what you can expect when working with us.
First, we conduct an extensive website audit. We take a look at how your site is doing with SEO ranking factors. You’ll receive a document with our findings and recommended improvements.
Next, we’ll sit down with you to review what we found. We do this to make sure you understand what the audit includes and to make sure we fully grasp the purpose of your site and your target audience.
Develop a Strategy
Now, it’s time to discuss potential tactics that align with your business goals. We’ll develop a strategy to get you the best results while staying within your budget.
After finalizing a plan, it’s time to start implementing specific tactics. The strategy we created together will guide our efforts and keep us on schedule.
Report, Rinse, Repeat
Finally, we’ll monitor results and provide you detailed reports. We’ll meet with you regularly to discuss progress and any potential improvements.
Start Out Right with a Free Page Audit!
Get your SEO strategy off to a great start with a free page audit. We can help analyze your SEO’s current state, what needs immediate attention, and what you’re doing right. Fill out the form and watch your inbox for your audit.
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