GREAT SEO STARTS WITH YOUR AUDIENCE

SEO

SEO’s true purpose isn’t about impressing Google—it’s about helping your audience find the most relevant, useful, and engaging content possible.

Why SEO - Whiteboard

Why SEO?

Search Engine Optimization (SEO) is a collection of techniques and best practices to help your website appear as a search result for relevant or targeted keywords.
While Google (and other search engines) play a significant role in how we practice SEO, its true purpose is to reach online audiences who are already searching for the solutions your business offers. Effective SEO is the most efficient way to create a continuous inbound relationship with your desired audience, bring in relevant traffic, and generate new leads.

SEO By The Numbers

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93% of online experiences begin with a search engine

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89% of online purchases start with a search query

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65% of Google searchers click on the organic results

20x More Traffic

SEO has 20x more traffic opportunities than PPC ads

More to Love About SEO

Brand Awareness

Brand Awareness

Your audience is using search engines like Google to navigate the internet. Building brand awareness will be impossible if potential customers can’t find you with a simple search.

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Relevant Traffic

Ranking well for relevant keywords brings high-quality users to your site who are more likely to be searching for solutions you offer. More people click on organic results than on ads, giving SEO 20x more traffic opportunities on mobile and desktop.

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Long-Term Results

When implemented (and maintained) correctly, SEO will pay dividends over time. Optimized and well-ranking sites will continue bringing in high-quality traffic and generating new leads—even during times of crisis.

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Cost-Effective Tactics

SEO is one of the more cost-effective digital marketing channels. A website on the first page of search results consistently attracts organic (free) traffic, and a good SEO investment will return results for years to come.

The DVS Guide to SEO

Go beyond the basics of SEO and learn what’s important—without the jargon. Get the tools to craft an SEO strategy to convert audiences.

DVS Guide SEO

SEO Tactics

A one-size-fits-all approach to SEO isn’t going to cut it. As a full-service marketing agency, we work closely with you to make sure any potential tactics align with your goals and connect with your target audiences. We can help you improve your SEO or build it from the ground up.

SEO Audit

SEO Audit

Keyword Research

Keyword Research

Competitor Research

Competitor Research

Technical Onsite SEO

Technical/Onsite SEO

On-Page Optimization

On-Page Optimization

Link Building

Link Building

WHAT TO EXPECT

Our Process, Step by Step

We never start a project without first getting to know you, your business, and your audience. This helps us build an SEO strategy tailored to your specific needs. Here’s what you can expect when working with us.

SEO Audit

SEO Audit

First, we conduct an extensive website audit. We take a look at how your site is doing with SEO ranking factors. You’ll receive a document with our findings and recommended improvements.

1

Review Findings

Review Findings

Next, we’ll sit down with you to review what we found. We do this to make sure you understand what the audit includes and to make sure we fully grasp the purpose of your site and your target audience.

2

Develop a Strategy

Develop a Strategy

Now, it’s time to discuss potential tactics that align with your business goals. We’ll develop a strategy to get you the best results while staying within your budget.

3

Implement Changes

Implement Changes

After finalizing a plan, it’s time to start implementing specific tactics. The strategy we created together will guide our efforts and keep us on schedule.

4

Report, Rinse, Repeat

Report, Rinse, Repeat

Finally, we’ll monitor results and provide you detailed reports. We’ll meet with you regularly to discuss progress and any potential improvements.

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Start Out Right with a Free Page Audit!

Get your SEO strategy off to a great start with a free page audit. We can help analyze your SEO’s current state, what needs immediate attention, and what you’re doing right. Fill out the form and watch your inbox for your audit.

Brand Awareness

Defining Their Voice - Building Maps

When we first sat down with Building Maps it was to strategize and brainstorm ideas for a branded video project. They wanted a brief, emotive piece that could be used on their website and on targeted landing pages.

Brand Awareness

Focused Strategy & Branding - Sunset Senior Communities

We proudly partnered with Sunset Communities. We helped them build an easy-to-use WordPress site, a SEO strategy, and comprehensive communications plan.

Brand Awareness

NOCTI

With more than 50 years of experience in career and technical education (CTE), NOCTI delivers solutions for increasing students’ technical competence and certifying new and incumbent workers in the private sector.

DVS Guide SEO

The DVS Guide to SEO

Go beyond the basics of SEO and learn what’s important—without the jargon. Get the tools to craft an SEO strategy to convert audiences.