How to Create a Blog Content Strategy Blogging can be one of the most effective and rewarding tactics in your marketing toolkit. When planned and written thoughtfully, blogs can continue to drive people to your website, build affinity with your audience, and offer...
PPC Campaign Metrics That Matter (and What To Do If Your Ads Aren’t Working) If your pay-per-click ads aren’t bringing in quality results, it can be difficult to pinpoint the problem. Is it the ad copy? The targeted keywords? The bid strategy? Your budget?...
The Digital Marketing KPIs You Should Be Tracking When reviewing digital marketing campaign performance data, it’s easy to fall into a rabbit hole of information and think all of it is important to track. However, tracking too many metrics is cumbersome and not...
What I’ve Learned After 30 Years of Living Our Purpose Back in 1993, I started a communications company. Three decades and several transformations later, DVS still serves our clients’ communication needs and improves people’s lives. I’m not writing this blog to sell...
Your Marketing Strategy Is More Than Part of the EOS V/TO EOS is an operating model with tools and tactics designed to maximize your business operations. For organizations following the Entrepreneurial Operating System, or EOS for short, the Vision Traction Organizer...
The major difference between B2B and B2C marketing is the audience’s role and what they need from the business relationship. In B2B marketing, we communicate with people in their professional role instead of their personal consumer role. Most B2C marketing messages...
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