The Digital Marketing KPIs You Should Be Tracking When reviewing digital marketing campaign performance data, it’s easy to fall into a rabbit hole of information and think all of it is important to track. However, tracking too many metrics is cumbersome and not...
What I’ve Learned After 30 Years of Living Our Purpose Back in 1993, I started a communications company. Three decades and several transformations later, DVS still serves our clients’ communication needs and improves people’s lives. I’m not writing this blog to sell...
Your Marketing Strategy Is More Than Part of the EOS V/TO EOS is an operating model with tools and tactics designed to maximize your business operations. For organizations following the Entrepreneurial Operating System, or EOS for short, the Vision Traction Organizer...
The major difference between B2B and B2C marketing is the audience’s role and what they need from the business relationship. In B2B marketing, we communicate with people in their professional role instead of their personal consumer role. Most B2C marketing messages...
You Don’t Need “40 Questions to Ask a Marketing Agency.” Just Ask These Five We get it, you’re busy. Especially if you’ve decided it’s time to hire a marketing agency. Whether your in-house team needs some extra support or you’re looking to start a campaign from...
Best B2B Trade Shows in Grand Rapids, MI Trade shows are an excellent opportunity for small to medium-sized businesses to grow their network, learn about industry trends, and showcase products or services. It’s a perfect time to talk face-to-face with your target...
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