How to Create a Blog Content Strategy Blogging can be one of the most effective and rewarding tactics in your marketing toolkit. When planned and written thoughtfully, blogs can continue to drive people to your website, build affinity with your audience, and offer...
PPC Campaign Metrics That Matter (and What To Do If Your Ads Aren’t Working) If your pay-per-click ads aren’t bringing in quality results, it can be difficult to pinpoint the problem. Is it the ad copy? The targeted keywords? The bid strategy? Your budget?...
How To Translate Your Marketing Reports Into Actionable Insights Ah, reporting! There’s nothing quite like adding a trendline to a graph or calculating conversion rates for PPC ads. While everyone here at DVS is a data nerd, we also know that too much data or not the...
Your Marketing Strategy Is More Than Part of the EOS V/TO EOS is an operating model with tools and tactics designed to maximize your business operations. For organizations following the Entrepreneurial Operating System, or EOS for short, the Vision Traction Organizer...
The major difference between B2B and B2C marketing is the audience’s role and what they need from the business relationship. In B2B marketing, we communicate with people in their professional role instead of their personal consumer role. Most B2C marketing messages...
Building Blocks of a Great Marketing Strategy A marketing strategy is the roadmap of your marketing efforts. It’s the foundational piece that should align with the overall business plan, laddering up to fulfill the KPIs and business goals. Most businesses know they...
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