The Digital Marketing KPIs You Should Be Tracking When reviewing digital marketing campaign performance data, it’s easy to fall into a rabbit hole of information and think all of it is important to track. However, tracking too many metrics is cumbersome and not...
Building Blocks of a Great Marketing Strategy A marketing strategy is the roadmap of your marketing efforts. It’s the foundational piece that should align with the overall business plan, laddering up to fulfill the KPIs and business goals. Most businesses know they...
Yes, You Should Hire a Marketing Agency But of course you expect me to say you should hire an agency because I work for one, right? That’s fair. However, I’ve always been pro-agency even when I worked on the corporate side. Marketing agencies are meant to complement...
How COVID-19 Changed Marketing: Tips for Reaching Your Audience During a Time of Crisis 2020 has been anything but a “normal” year. Bringing with it an overwhelming amount of challenges (and they seem to keep coming), 2020 is the year everything changed. The COVID-19...
The Show Must Go On How to reach audiences when your event is cancelled With conferences and events being cancelled or postponed, many are left scrambling with what to do next. Conferences and events are often critical components to an organization’s marketing...
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