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Four Fundamentals of Digital Marketing Success

Four Fundamentals of Digital Marketing Success

by Paul La Vigne | Oct 14, 2021 | Marketing, SEO, Strategy, Web

Digital Marketing is the process of marketing products and services through digital mediums. These mediums include websites, search engines, email, text messages, and many other digitally-based platforms. For this article, I want to share what we at DVS believe to be...
Here’s What You Should Know Before Hiring a Digital Advertising Agency

Here’s What You Should Know Before Hiring a Digital Advertising Agency

by Mary Meadows | Jul 23, 2021 | Marketing, Strategy

Here’s What You Should Know Before Hiring a Digital Advertising Agency 2019 was a big year for digital advertising. It was the first year businesses in the U.S. spent more on digital ads than they spent on traditional advertising like TV, print, and radio. Digital ad...
May I Speak to a Human Now, Please? (A Social Media Engagement Story)

May I Speak to a Human Now, Please? (A Social Media Engagement Story)

by Mary Meadows | May 7, 2021 | Marketing, Strategy

May I Speak to a Human Now, Please? (A Social Media Engagement Story) If a year (and counting) of social distancing has shown us anything, it’s that people crave connection with other people. Staying home and remaining physically distanced drove many people online to...
Script-to-Screen & Everything In-Between

Script-to-Screen & Everything In-Between

by Mary Meadows | Apr 13, 2021 | Marketing, Strategy, Video

Script-to-Screen & Everything In-Between Video content is (still) king. Not only are more and more people watching videos online, but many (72%) would prefer to watch a video about a product or service rather than read about it. YouTube is used by 81% of U.S....
How to Select the Right Images, Illustrations, & Videos for Your Brand

How to Select the Right Images, Illustrations, & Videos for Your Brand

by Coe Lacy | Mar 17, 2021 | Design, Marketing, Strategy

How to Select the Right Images, Illustrations, & Videos for Your Brand Choosing visuals for websites, advertisements, social media, print material, and more all factor into how your brand is perceived by the public. This is known as a Brand Image. The science...
What is the Difference Between B2B & B2C Digital Marketing?

What is the Difference Between B2B & B2C Digital Marketing?

by Paul La Vigne | Jan 21, 2021 | Marketing, SEO, Strategy

The major difference between digital marketing in B2B (business-to-business) versus B2C (business-to-consumer) is how strategies and tactics are structured. The primary reason for this difference comes down to the audience’s role. In B2B marketing, we communicate with...
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