How to Select the Right Images, Illustrations, & Videos for Your Brand Choosing visuals for websites, advertisements, social media, print material, and more all factor into how your brand is perceived by the public. This is known as a Brand Image. The science...
Yes, You Should Hire a Marketing Agency But of course you expect me to say you should hire an agency because I work for one, right? That’s fair. However, I’ve always been pro-agency even when I worked on the corporate side. Marketing agencies are meant to complement...
Are Homepages Still Important? Long thought of as the digital front door to your website, the importance of the homepage has changed over the years. Traditionally seen as the most important area of your site, the homepage usually receives the most time spent on...
How SEO Can Maximize Your COVID-19 Marketing Strategy As tired as we all are of references to “unprecedented times” or “the new normal”, no one can deny that the online world is a vastly different place than it was when 2020 began. COVID-19 has changed the very...
How COVID-19 Changed Marketing: Tips for Reaching Your Audience During a Time of Crisis 2020 has been anything but a “normal” year. Bringing with it an overwhelming amount of challenges (and they seem to keep coming), 2020 is the year everything changed. The COVID-19...
Trade Show Alternatives for Unprecedented Times As concerns about the Covid-19 pandemic continue, scheduled events are unable to be held, presenting challenges to companies and event coordinators everywhere. For many, cancelling means losing more revenue than they...
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