Google AMP’s Role in Advertising

Google AMP’s Role in Advertising

Nobody likes waiting for things to load. If a website stalls when loading, a user is likely to bounce from the site and pursue faster links. Every second that it takes a website to load conversions fall by 12%. While users are certainly not fans of slow load times,...
Google’s Mobile-First Indexing Update

Google’s Mobile-First Indexing Update

To best serve the billions of searches users make on Google each day, the search giant applies a variety of techniques to make sure only the best content floats to your top ten search results. To pass the various tests and requirements that Google uses, a website must...