May I Speak to a Human Now, Please? (A Social Media Engagement Story) If a year (and counting) of social distancing has shown us anything, it’s that people crave connection with other people. Staying home and remaining physically distanced drove many people online to...
Script-to-Screen & Everything In-Between Video content is (still) king. Not only are more and more people watching videos online, but many (72%) would prefer to watch a video about a product or service rather than read about it. YouTube is used by 81% of U.S....
How to Select the Right Images, Illustrations, & Videos for Your Brand Choosing visuals for websites, advertisements, social media, print material, and more all factor into how your brand is perceived by the public. This is known as a Brand Image. The science...
Yes, You Should Hire a Marketing Agency But of course you expect me to say you should hire an agency because I work for one, right? That’s fair. However, I’ve always been pro-agency even when I worked on the corporate side. Marketing agencies are meant to complement...
Are Homepages Still Important? Long thought of as the digital front door to your website, the importance of the homepage has changed over the years. Traditionally seen as the most important area of your site, the homepage usually receives the most time spent on...
How SEO Can Maximize Your COVID-19 Marketing Strategy As tired as we all are of references to “unprecedented times” or “the new normal”, no one can deny that the online world is a vastly different place than it was when 2020 began. COVID-19 has changed the very...
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