Video Content Is King

Video Content Is King

Video Content Is King Chances are, you’ve seen a video in the last 24 hours, and you’re going to see another one by the end of the day. According to Cisco’s Annual Internet Report, video will account for over 82% of internet interactions by 2022. Video has become an...
The Possibilities of Marketing Automation

The Possibilities of Marketing Automation

One of the hottest trends in digital marketing today is marketing automation. Whether a business is large or small, marketers across all industries are automating their communication efforts with marketing automation software. Marketing automation makes communication...
Brand Recognition And The Science Of “Cool”

Brand Recognition And The Science Of “Cool”

Brand Recognition And The Science Of “Cool” Brand recognition and perception is a key part of building your brand story. How your audience perceives you is just as important as voice, logo, or typefaces. Ideally, you define yourself and strategically position your...
#Ad – The Reality of Influencer Marketing

#Ad – The Reality of Influencer Marketing

#Ad – The Reality of Influencer Marketing Although the concept of “influencers” dates back to the early 1900s, the term has only recently become a full-time profession and viable marketing option. Influencers are key industry leaders who are paid to promote...