by Philip Gibson | Feb 11, 2020 | Marketing, Web
Video Content Is King Chances are, you’ve seen a video in the last 24 hours, and you’re going to see another one by the end of the day. According to Cisco’s Annual Internet Report, video will account for over 82% of internet interactions by 2022. Video has become an...
by Sarah Meier | Feb 4, 2020 | Marketing, Strategy
Marketing automation is potentially the most vital digital marketing tactic for a small or medium-sized business (SMBs). The use of automation includes software and marketing tactics that ultimately generate more leads and drive sales. In fact, 70% of companies using...
by Robert Tofel | Jan 28, 2020 | Marketing, Strategy
One of the hottest trends in digital marketing today is marketing automation. Whether a business is large or small, marketers across all industries are automating their communication efforts with marketing automation software. Marketing automation makes communication...
by Mary Meadows | Jan 2, 2020 | Marketing
Brand Recognition And The Science Of “Cool” Brand recognition and perception is a key part of building your brand story. How your audience perceives you is just as important as voice, logo, or typefaces. Ideally, you define yourself and strategically position your...
by Mary Meadows | Dec 5, 2019 | Marketing, Web
#Ad – The Reality of Influencer Marketing Although the concept of “influencers” dates back to the early 1900s, the term has only recently become a full-time profession and viable marketing option. Influencers are key industry leaders who are paid to promote...
by Coe Lacy | Nov 25, 2019 | Design, Marketing, Web
MidwestUX 2019: Bias, Ethics, & Creativity in Design MidwestUX (often stylized MWUX) is an annual design conference hosted in a few Midwestern cities on a rotating basis. The purpose of MWUX is to gather professionals working in user experience design (plus a few...
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