Instant Video Creators vs. High-Quality Production There’s no mistaking it, video content is a vital piece of the marketing puzzle. Studies show 80% of users have purchased a piece of software or an app after watching a brand’s video, and video marketers report a 54%...
Is AI Coming for the Content Writers Next? For better or worse, artificial intelligence (AI) already runs our search engines, controls what we see on our social media feeds, makes Netflix recommendations, and chats with us while we’re waiting for the next available...
Marketing Automation: Your 24-Hour Sales Support Team It’s 3:00 am and a potential customer runs a Google search for sleep remedies. Your company shows up on the first page of results and they click through to your site. They scroll the homepage and find a link to...
The Small Business’s Guide to Email Marketing No surprise, growing a business can be challenging. However, you may find that SMB email marketing makes it a little easier. Whether you’re a seasoned small business owner or just getting started, learning to use this...
Four Reasons Original Content Publishing is More Important Than Ever With seven million blogs published every day, it’s more important than ever to create original content that helps you cut through the static and connect with your audience. What Is Original Content...
The past two years have seen a lot of ups and downs for small and medium-sized businesses. Here are some marketing trends we think will help you stand out from the crowd and better connect with your audience in 2022. Paul E. La Vigne President & Chief Strategist...
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