Today most people are aware of Virtual Reality (VR), it’s the technology used in video games and roller coaster simulators that try to emulate a digital world to encompass one’s field of vision completely. However, Augmented Reality (AR) takes a step away from...
Digital Marketing is a vast term that is typically used to describe many aspects of marketing online and in other digital formats. As the industry has evolved it has picked up the usage of new terms such as Big Data, Artificial Intelligence (AI), and Machine Learning...
It’s 2018, and social media is prevalent in almost every aspect of our lives. These platforms are used by the masses to take in everything from pop culture to major political announcements. According to the Pew Research Center 2017, 69% of the public uses some form of...
So much of today’s marketing efforts focus on ‘storytelling’. Make no mistake, storytelling is having a huge impact in the marketplace. Seriously, think back just a few months ago when everyone’s attention was drawn to the TV commercials shown during the Super Bowl. ...
You’ve decided it’s time to select a digital marketing agency. Where do you start? It can be quite a challenging process. Do you go with recommendations from friends? Do you surf the websites of a variety of local agencies? Do you search Google reviews? It’s an...
The art, science, and snake oil of Search Engine Optimization (SEO) is an ocean of information that changes often. This post is intended for the layperson and provides a quick Google algorithm primer on six major updates and how they relate to your website SEO...
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