Wendy’s: The Social Branding Genius

Wendy’s: The Social Branding Genius

It’s 2018, and social media is prevalent in almost every aspect of our lives. These platforms are used by the masses to take in everything from pop culture to major political announcements. According to the Pew Research Center 2017, 69% of the public uses some form of...
Finding Your Story

Finding Your Story

So much of today’s marketing efforts focus on ‘storytelling’. Make no mistake, storytelling is having a huge impact in the marketplace.  Seriously, think back just a few months ago when everyone’s attention was drawn to the TV commercials shown during the Super Bowl. ...
Google SEO Primer: Is Your Website Google Friendly?

Google SEO Primer: Is Your Website Google Friendly?

The art, science, and snake oil of Search Engine Optimization (SEO) is an ocean of information that changes often. This post is intended for the layperson and provides a quick Google algorithm primer on six major updates and how they relate to your website SEO...