Benefits of Dynamic Email Content Dynamic email content is the personalization of specific elements in an email (like the copy, images, hyperlinks, etc.) based on the user’s information or behavior. Ultimately, the email’s content is made more valuable for the...
Here’s What You Should Know Before Hiring a Digital Advertising Agency 2019 was a big year for digital advertising. It was the first year businesses in the U.S. spent more on digital ads than they spent on traditional advertising like TV, print, and radio. Digital ad...
The Right Way to Share Access to Your Google Ads Account Yes, there’s a right way and a wrong way to share access to your Google Ads account. Instead of giving access to an individual user, we recommend linking your account to your agency’s Google Ads Manager account....
May I Speak to a Human Now, Please? (A Social Media Engagement Story) If a year (and counting) of social distancing has shown us anything, it’s that people crave connection with other people. Staying home and remaining physically distanced drove many people online to...
Script-to-Screen & Everything In-Between Video content is (still) king. Not only are more and more people watching videos online, but many (72%) would prefer to watch a video about a product or service rather than read about it. YouTube is used by 81% of U.S....
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