Do I Really Need a Sitemap?

Do I Really Need a Sitemap?

Do I Really Need a Sitemap? When creating a website, a sitemap is often one of the first steps in the process. Although on its surface it might seem like a simple org chart, it is key to starting a website off on the right foot. It has many other benefits as well like...
Are Homepages Still Important?

Are Homepages Still Important?

Are Homepages Still Important? Long thought of as the digital front door to your website, the importance of the homepage has changed over the years. Traditionally seen as the most important area of your site, the homepage usually receives the most time spent on...
Fidelity & Prototyping

Fidelity & Prototyping

Fidelity & Prototyping Almost everything made today goes through some form of a prototype and fidelity process. To put it simply, a prototype is the intent of design and fidelity can be thought of as the resolution of that intent. Vehicles, food, art, toys,...
Video Content Is King

Video Content Is King

Video Content Is King Chances are, you’ve seen a video in the last 24 hours, and you’re going to see another one by the end of the day. According to Cisco’s Annual Internet Report, video will account for over 82% of internet interactions by 2022. Video has become an...
#Ad – The Reality of Influencer Marketing

#Ad – The Reality of Influencer Marketing

#Ad – The Reality of Influencer Marketing Although the concept of “influencers” dates back to the early 1900s, the term has only recently become a full-time profession and viable marketing option. Influencers are key industry leaders who are paid to promote...