Video Tech Trends 2017

Video Tech Trends 2017

Video tech trends 2017 is all about change. The world of video production is constantly changing and evolving, and 2017 is proving to be no different from any other year in this respect. While it does not seem that a “game-changing” new technology will...
Not of this Moment

Not of this Moment

The recent, horrifying video of the killing of Philando Castile in Falcon Heights, Minnesota by a member of the law enforcement community is perhaps as raw as reality gets through the lens of a camera. As the man lays dying in the driver’s seat of his car, gasping for...
360VR in Premiere Pro? Now you can! (Sort of)

360VR in Premiere Pro? Now you can! (Sort of)

Adobe recently updated its Creative Suite software, including new updates for Premiere Pro, Media Encoder, and After Effects. One of the features I was most eager to look into was the addition of 360VR workflow within Premiere itself. So, I downloaded the latest...
Video Roundup #1: Making a Splash

Video Roundup #1: Making a Splash

Most pharmaceutical brand or product videos tend to fall on the ‘safe’ side.  This could be for a number of reasons: appealing to the broadest possible audience, leaving enough time to rattle through a few dozen side effects without any pesky visuals getting in the...
5 Brand Marketing Uses for 360-Degree Video

5 Brand Marketing Uses for 360-Degree Video

5 brand marketing uses for 360-degree video and why 360-video will increase your brand exposure for less cost. If that sentence speaks to you, read on. As professional marketers we continually look for new ways to deliver our messages that get results. At this time...