AI & PPC: To Automate or Not to Automate? Artificial intelligence (AI) and automation may still feel like the shiny new thing in digital marketing, but like any other powerful tool, it all comes down to how you use it.When used thoughtfully, these advanced tool...
Is Your Marketing Strategy Helping You Reach EOS Goals? The Entrepreneurial Operating System (EOS) is a set of “simple concepts and practical tools used by more than 170,000+ companies around the world to clarify, simplify, and achieve their vision”...
Yes, The YMYL Google Algorithm Update Is Still Important Google has a special classification for websites or web pages that could impact someone’s happiness, health, financial stability, or safety. Referred to as “Your Money or Your Life” pages, they have been the...
How (And Why) to Optimize Your Google Business Profile Your Google Business Profile (once called Google My Business) is like a yellow pages listing on Google’s search engine. It’s presented as a card-style layout to the right of search results. Because 97% of people...
Is AI Coming for the Content Writers Next? For better or worse, artificial intelligence (AI) already runs our search engines, controls what we see on our social media feeds, makes Netflix recommendations, and chats with us while we’re waiting for the next available...
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