B2B SEO & The Buyer’s Journey Search engine optimization (SEO) is not just a race to the top of search engine results pages, even though many brands view it as such. In fact, this is one of the most common misconceptions about SEO—that the only goal is to...
Digital Marketing is the process of marketing products and services through digital mediums. These mediums include websites, search engines, email, text messages, and many other digitally-based platforms. For this article, I want to share what we at DVS believe to be...
How SEO Can Maximize Your COVID-19 Marketing Strategy As tired as we all are of references to “unprecedented times” or “the new normal”, no one can deny that the online world is a vastly different place than it was when 2020 began. COVID-19 has changed the very...
The Intersection of SEO & UX: Using UX to Enhance Your SEO In the quest to drive traffic, awareness, and ultimately sales, SEO is a huge factor for a majority of companies. We aim for high placements in search results, long page interaction times, the ever...
An SSL Certificate is a digital certificate authenticating a website’s identity and enabling encrypted communication between a web browser and a web server. These certificates reduce a user’s risk while browsing the internet. Without an SSL Certificate, popular...
Structured Data, Schema, and Rich Snippets—Oh my! As much as the internet may seem like the wild west, below the surface are highly structured pathways, organized notations, and rules. This was not always the case. There was a time when the internet was roiling with...
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