B2B SEO & The Buyer’s Journey

B2B SEO & The Buyer’s Journey

B2B SEO & The Buyer’s Journey Search engine optimization (SEO) is not just a race to the top of search engine results pages, even though many brands view it as such. In fact, this is one of the most common misconceptions about SEO—that the only goal is to...
Structured Data, Schema, and Rich Snippets—Oh my!

Structured Data, Schema, and Rich Snippets—Oh my!

Structured Data, Schema, and Rich Snippets—Oh my! As much as the internet may seem like the wild west, below the surface are highly structured pathways, organized notations, and rules. This was not always the case. There was a time when the internet was roiling with...