The major difference between digital marketing in B2B (business-to-business) versus B2C (business-to-consumer) is how strategies and tactics are structured. The primary reason for this difference comes down to the audience’s role. In B2B marketing, we communicate with...
How SEO Can Maximize Your COVID-19 Marketing Strategy As tired as we all are of references to “unprecedented times” or “the new normal”, no one can deny that the online world is a vastly different place than it was when 2020 began. COVID-19 has changed the very...
The Intersection of SEO & UX: Using UX to Enhance Your SEO In the quest to drive traffic, awareness, and ultimately sales, SEO is a huge factor for a majority of companies. We aim for high placements in search results, long page interaction times, the ever...
An SSL Certificate is a digital certificate authenticating a website’s identity and enabling encrypted communication between a web browser and a web server. These certificates reduce a user’s risk while browsing the internet. Without an SSL Certificate, popular...
Structured Data, Schema, and Rich Snippets—Oh my! As much as the internet may seem like the wild west, below the surface are highly structured pathways, organized notations, and rules. This was not always the case. There was a time when the internet was roiling with...
Why is Original Content Publishing Important? Content is king. You’ve probably heard that expression before, right? In digital marketing, it couldn’t be more true. Despite what many might say, there really isn’t a better first step to take in the digital space than to...
Recent Comments