Facebook’s “Meaningful Conversations” Algorithm

Facebook’s “Meaningful Conversations” Algorithm

Facebook is arguably the most popular social media platform in the world. As of September 2017, they host over 2 billion monthly active users and even more astonishing 1.37 billion daily active users. This mass of people using the product on a daily basis use this...
The Long and Short of it

The Long and Short of it

It’s July 1, 1941.  You’re watching WNBT (now known as WNBC), waiting for the Brooklyn Dodgers and Philadelphia Phillies game to begin.  Suddenly, your TV set displays a WNBT test pattern, modified to look like a clock.  In the lower right corner sits the logo for...
Does Most Shared Equal Most Effective In Advertising?

Does Most Shared Equal Most Effective In Advertising?

Does most shared equal most effective when it comes to web advertising content? Unless December throws a viral curve ball, Android’s “Friends Furever” spot will stand as the most shared ad of 2015. Adweek’s list (Tim Nudd, Nov. 19 2015) credits the Furever spot with...