Digital Marketing is a vast term that is typically used to describe many aspects of marketing online and in other digital formats. As the industry has evolved it has picked up the usage of new terms such as Big Data, Artificial Intelligence (AI), and Machine Learning...
Facebook is arguably the most popular social media platform in the world. As of September 2017, they host over 2 billion monthly active users and even more astonishing 1.37 billion daily active users. This mass of people using the product on a daily basis use this...
It’s July 1, 1941. You’re watching WNBT (now known as WNBC), waiting for the Brooklyn Dodgers and Philadelphia Phillies game to begin. Suddenly, your TV set displays a WNBT test pattern, modified to look like a clock. In the lower right corner sits the logo for...
Does most shared equal most effective when it comes to web advertising content? Unless December throws a viral curve ball, Android’s “Friends Furever” spot will stand as the most shared ad of 2015. Adweek’s list (Tim Nudd, Nov. 19 2015) credits the Furever spot with...
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