Understanding the factors Google uses to determine your website’s rank in its Search Engine Results Pages (SERP) is an important first step in your SEO endeavors. In this article, I provide a high-level overview of Google’s ranking factors by category. It is commonly...
From 2010 to 2012 alone, the amount of infographics usage has increased by 800%. But why do we keep using them 5 years later? And why do our audiences keep enjoying them? Why do we love infographics so much? This post will go over why infographics are 1) visually...
So much of today’s marketing efforts focus on ‘storytelling’. Make no mistake, storytelling is having a huge impact in the marketplace. Seriously, think back just a few months ago when everyone’s attention was drawn to the TV commercials shown during the Super Bowl. ...
You’ve decided it’s time to select a digital marketing agency. Where do you start? It can be quite a challenging process. Do you go with recommendations from friends? Do you surf the websites of a variety of local agencies? Do you search Google reviews? It’s an...
The art, science, and snake oil of Search Engine Optimization (SEO) is an ocean of information that changes often. This post is intended for the layperson and provides a quick Google algorithm primer on six major updates and how they relate to your website SEO...
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