by Coe Lacy | May 18, 2017 | SEO, Strategy
Understanding the factors Google uses to determine your website’s rank in its Search Engine Results Pages (SERP) is an important first step in your SEO endeavors. In this article, I provide a high-level overview of Google’s ranking factors by category. It is commonly...
by Coe Lacy | Mar 23, 2017 | Design
From 2010 to 2012 alone, the amount of infographics usage has increased by 800%. But why do we keep using them 5 years later? And why do our audiences keep enjoying them? Why do we love infographics so much? This post will go over why infographics are 1) visually...
by Coe Lacy | Mar 16, 2017 | Marketing
So much of today’s marketing efforts focus on ‘storytelling’. Make no mistake, storytelling is having a huge impact in the marketplace. Seriously, think back just a few months ago when everyone’s attention was drawn to the TV commercials shown during the Super Bowl. ...
by Coe Lacy | Feb 9, 2017 | Marketing
You’ve decided it’s time to select a digital marketing agency. Where do you start? It can be quite a challenging process. Do you go with recommendations from friends? Do you surf the websites of a variety of local agencies? Do you search Google reviews? It’s an...
by Coe Lacy | Oct 13, 2016 | Marketing, SEO
The art, science, and snake oil of Search Engine Optimization (SEO) is an ocean of information that changes often. This post is intended for the layperson and provides a quick Google algorithm primer on six major updates and how they relate to your website SEO...
Recent Comments