The Possibilities of Marketing Automation

The Possibilities of Marketing Automation

by | Jan 28, 2020 | Marketing, Strategy

One of the hottest trends in digital marketing today is marketing automation. Whether a business is large or small, marketers across all industries are automating their communication efforts with marketing automation software. Marketing automation makes communication...
Brand Recognition And The Science Of “Cool”

Brand Recognition And The Science Of “Cool”

by | Jan 2, 2020 | Marketing

Brand Recognition And The Science Of “Cool” Brand recognition and perception is a key part of building your brand story. How your audience perceives you is just as important as voice, logo, or typefaces. Ideally, you define yourself and strategically position your...