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our thoughts
Up-to-date news and opinions on marketing, advertising, technology, and digital trends from the best at DVS.
Video production is a collaborative effort. Here's how to give useful feedback at each stage of the video editing process.
Video production is a collaborative effort. Here's how to give useful feedback at each stage of the video editing process.
Blogs can continue to drive people to your website, build affinity with your audience, and offer valuable insight for years to come.
Monitor these PPC campaign metrics to understand how well your ads are working and diagnose what's wrong with an underperforming campaign.
Follow these steps to get your project done on time, on budget, and with a clear and effective voice designed to resonate with your audience.
A website audit examines your site’s performance and identifies how to improve user experience, SEO, technical issues, and ROI.
There are several digital marketing KPIs you should be tracking, but the single most important one is engagement.
Scripting might seem complicated, but this multi-step process is the glue that holds the rest of the video production together.
Get to know the new owner of DVS and where we will go in 2024.
Your marketing reports hold the key to improving your marketing efforts. Here’s how to align metrics with business goals and evaluate campaign performance.
Most recordable disc media has a relatively short shelf life. Let's explore how long your CDs and DVDs will last and how to protect your data.
After three decades and several transformations, DVS is still connecting clients to their audiences and improving people’s lives.
Have a library of old audio and visual assets collecting dust? It's time to digitize your A/V library and preserve your legacy media.
Your marketing strategy should be practical and actionable. Here’s how to define audiences, create uniques, and articulate your process.
A key difference between B2B and B2C marketing is the relationship you’re building. Here are five key differences between the two.
Take this quiz to understand how well your website serves your business and if you should invest in a refresh or build a new one.
You don’t need to ask dozens of questions to see if an agency will be a good fit for your project. About five will do the trick.
The West Michigan Area hosts a plethora of trade shows for almost every industry. It is the ideal location for B2B trade shows.
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