Set Free Ministries
We were hired to help Set Free Ministries re-brand themselves after merging with another non-profit. Historically they had been focused on counseling services and overseas mission work, but were unsure how to present the addition of orphan care to their organization.
Initially the proposal was for three separate identities with similar tone that related to each other, but after getting to know the organization a bit better we focused on one concept that was simple and less focused on the literal functions of each division.
In applications the branding has a clean, open feel. Using lots of white-space and bold blocks of color makes for a very honest and open feeling. Imagery is clear and focus’ on real people as opposed to staged or stock photography.