Making IT More Relatable – Data Strategy
One of the challenges facing those working in Information Technology is connecting with clients that aren’t particularly tech savvy. Some consumer-focused businesses like WordPress, Slack, and Dropbox have utilized illustrations to extend and soften their image to be more approachable. Our friends at Data Strategy enlisted us to do the same for them.
Extending Their Visual Brand
When we first started talking with Data Strategy the basics of their visual brand had already been pretty well laid out. Their clean, modern, straightforward logo and color palette full of bright bold colors fit right in with their position as an IT services provider. They needed a way to reintroduce their brand to new clients that was more approachable and human. To do this, they partnered with us to create a handful of spot illustrations for use in ads, video animation, and web graphics.