Digital Marketing is a vast term that is typically used to describe many aspects of marketing online and in other digital formats. As the industry has evolved it has picked up the usage of new terms such as Big Data, Artificial Intelligence (AI), and Machine Learning...
Adblocking software and extensions have rapidly expanded in popularity in recent years. Estimates for last year hit around half a billion devices using adblocking features. Third-party extensions for popular browsers have led the charge in users daily search for...
It’s been a while since Google first launched its search engine back in 1998. Since then, the face of the platform has transformed into the most widely used information gathering tool in the world, from the way algorithms work to the public opinion, to news and even...
Facebook is arguably the most popular social media platform in the world. As of September 2017, they host over 2 billion monthly active users and even more astonishing 1.37 billion daily active users. This mass of people using the product on a daily basis use this...
Understanding the factors Google uses to determine your website’s rank in its Search Engine Results Pages (SERP) is an important first step in your SEO endeavors. In this article, I provide a high-level overview of Google’s ranking factors by category. It is commonly...
The art, science, and snake oil of Search Engine Optimization (SEO) is an ocean of information that changes often. This post is intended for the layperson and provides a quick Google algorithm primer on six major updates and how they relate to your website SEO...
Recent Comments